The aim was to test new and creative ideas, more quickly.
The marketing team of Eye for Fashion is really powerful and full of creative concepts, but they were missing the right tool in which they could test them.
We identified areas of improvement within the customers’ journey that would drive purchases. The overall focus was to increase conversions on the website.
Our consultants focused primarily on optimizing the customer journey. Based on analyses, we identified customers that are most likely to buy, and focused on improving their path to purchase. We then used our recommendations engines and weblayers that were targeting based on previous behavior.
The key was analyses of customers’ behavior, prompting us to deploy weblayers which were triggered based on the buyers’ journey. More specifically, we implemented highly personalized banners throughout various stages of the journey. Personalized recommendations, View Count Banners, Cart Abandonment Banners & On Exit Banners were utilized to increase revenue.
We increased the revenue per visitor by 64% with an On Exit Banner. A View Count Banner created an average revenue uplift of 45.5%, per visitor. The Low Stock Notification Banner increased revenue by 79% on relevant customers and quickly brought in an additional 11k PLN in revenue.
Revenue increase per visitor with an on Exit Banner
Revenue increase on relevant population thanks to the Low Stock Notification Banner
Uplift in average revenue per visitor
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Zoot is a major player among European e-commerce fashion websites
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