Fashion Poland

Eye for Fashion also has an eye for new tools.

Eye for Fashion is an online shop in Poland, with elegant ladies clothing that combines unique qualities with business style. They specialize in high quality clothing that fits into current fashion trends.
Success Story
Exponea increased revenue per visitor by
64% with an On Exit Banner.



The aim was to test new and creative ideas, more quickly.

The marketing team of Eye for Fashion is really powerful and full of creative concepts, but they were missing the right tool in which they could test them.



Success Stories - Eye for Fashion

We identified areas of improvement within the customers’ journey that would drive purchases. The overall focus was to increase conversions on the website.

Our consultants focused primarily on optimizing the customer journey. Based on analyses, we identified customers that are most likely to buy, and focused on improving their path to purchase. We then used our recommendations engines and weblayers that were targeting based on previous behavior.

The key was analyses of customers’ behavior, prompting us to deploy weblayers which were triggered based on the buyers’ journey. More specifically, we implemented highly personalized banners throughout various stages of the journey. Personalized recommendations, View Count Banners, Cart Abandonment Banners & On Exit Banners were utilized to increase revenue.

We increased the revenue per visitor by 64% with an On Exit Banner. A View Count Banner created an average revenue uplift of 45.5%, per visitor. The Low Stock Notification Banner increased revenue by 79% on relevant customers and quickly brought in an additional 11k PLN in revenue.


Revenue increase per visitor with an on Exit Banner


Revenue increase on relevant population thanks to the Low Stock Notification Banner


Uplift in average revenue per visitor

Tereza Reznickova - Exponea
"I enjoy our cooperation with Eye for Fashion as I can see that their business has amazing potential and is run by creative professionals. They are working hard to improve the buying experience using the power of personalization and optimization of their website."
Tereza Řezníčková, Customer Success Manager at Exponea

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8 reasons

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See value
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Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.


the entire journey

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Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.


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the hatchet

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