Elefant.ro is a great example of what an e-commerce business can achieve with the right product range and the right customer approach in place. In 2010, the company started out as a local online bookstore and has since grown into a local market leader in online retail. With 1.000,000 orders in 2014 alone, 500,000 customers and over 300,000 products in categories from books, through toys, watches, and perfumes, to footwear and accessories, it is only natural for the client to constantly look for tweaks that would increase their store's performance.
# SUCCESS STORY
“Customers' engagement with our special price offers has dropped significantly. How do we spark their interest and increase conversions?”
During one of our meetings, Constantin Capanoaia – the CRM Manager at Elefant.ro – mentioned a specific pain point they were dealing with. Over time, customers grew rather immune to sales offers. Data indicated that although visitors to Elefant.ro saw the special offers’ promotion, they showed no interest in them.
Keep on reading to find out how our value delivery experts leveraged the sense of urgency to steer customers’ attention in the right direction.
Leveraging Urgency to Create Desire
Our delivery consultants worked with a hypothesis that out of the six commonly used persuasive techniques, creating the sense of urgency would perform best in the case of limited discount offers.
The solution was at our fingertips — we used the flexibility of Exponea web layers to enrich the special daily discounts with countdown banners, showing each visitor how little time remained until the special price was over.
revenue per visitor growth
See how companies like yours made it.
Too good to be true? Listen to God's voice.
Zoot is a major player among European e-commerce fashion websites
Sportega is one of the leading sport e-tailers in CEE Region
Tailored around your high expectations.
Contact us and do more day one.
Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.
If you're not happy with what we deliver within two months, just say the word and we'll refund you.
Submit email for detailed pricing
Let us know whether you prefer email or phone call
Thank you for registration