From a small online bookstore to a million orders per year
Elefant.ro is a great example of what an e-Commerce business can achieve with the right product range and the right customer approach in place.
In 2010, the company started out as a local online bookstore and has since grown into a local market leader in online retail. With 1.000.000 orders in 2014 alone, 500.000 customers and over 300.000 products in categories from books, through toys, watches, and perfumes, to footwear and accessories, it is only natural for the client to constantly look for tweaks that would increase their store’s performance.
During one of our meetings, Constantin Căpănoaia – the CRM Manager at Elefant.ro – mentioned a specific pain point they were dealing with. Over time, customers grew rather immune to sales offers. Data indicated that although visitors to Elefant.ro saw the special offers’ promotion, they showed no interest in them.