Elefant.ro is a great example of what an e-commerce business can achieve with the right product range and the right customer approach in place. In 2010, the company started out as a local online bookstore and has since grown into a local market leader in online retail. With 1.000,000 orders in 2014 alone, 500,000 customers and over 300,000 products in categories from books, through toys, watches, and perfumes, to footwear and accessories, it is only natural for the client to constantly look for tweaks that would increase their store's performance.
# SUCCESS STORY
“Customers' engagement with our special price offers has dropped significantly. How do we spark their interest and increase conversions?”
During one of our meetings, Constantin Capanoaia – the CRM Manager at Elefant.ro – mentioned a specific pain point they were dealing with. Over time, customers grew rather immune to sales offers. Data indicated that although visitors to Elefant.ro saw the special offers’ promotion, they showed no interest in them.
Keep on reading to find out how our value delivery experts leveraged the sense of urgency to steer customers’ attention in the right direction.
Leveraging Urgency to Create Desire
Our delivery consultants worked with a hypothesis that out of the six commonly used persuasive techniques, creating the sense of urgency would perform best in the case of limited discount offers.
The solution was at our fingertips — we used the flexibility of Exponea web layers to enrich the special daily discounts with countdown banners, showing each visitor how little time remained until the special price was over.
revenue per visitor growth
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