Company: Electronic-star.sk, Industry: Retail, Market: Europe
“We want to surpass last year's Black Friday numbers. Will you accept the challenge?”

With our data experts' solution, Electronic-star achieved a 16% conversion rate growth

+16%

Conversion rate growth with 99% statistical confidence

+17.42%

Growth in revenue per visitor

+12.7%

Growth in revenue of the Black Friday campaign

From selling DJ equipment to becoming a one-stop-shop for everyone and everything

Having started as a local DJ equipment reseller in 2012, Electronic-star managed to grow into one of Europe’s larger players in sound equipment, home appliances, and even sports goods.

Thanks to the client’s honest customer first approach, we are happy to have supported their business success on one of the most competitive days of the year – on Black Friday.

With the client’s management expecting us to help surpass previous year’s Black Friday revenus, our data scientists got to work.

Less is more, especially when talking about remaining sales time

Black Friday is known to be all about emotional, impulsive purchases, which helped our e-Commerce experts take the right direction with Electronic-star’s campaign – we suggested a simple, cost-effective, yet very powerful technique to create instant urgency to buy what’s on sale.

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Too good to be true? Listen in God's voice.

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