Having started as a local DJ equipment reseller in 2012, Electronic-star managed to grow into one of Europe's larger players in sound equipment, home appliances, and even sporting goods.
# SUCCESS STORY
“We want to surpass last year's Black Friday numbers.
Will you accept the challenge?”
Thanks to the client’s honest customer first approach, we are happy to have supported their business success on one of the most competitive days of the year – on Black Friday.
With the client’s management expecting us to help surpass the previous year’s Black Friday revenues, our data scientists got to work.
Less is more, especially when talking about remaining sales time.
Black Friday is known to be all about emotional, impulsive purchases, which helped our e-commerce experts take the right direction with Electronic-star’s campaign – we suggested a simple, cost-effective, yet very powerful technique to create instant urgency to buy what’s on sale.
Our platform’s intuitive scenario designer allowed the client to create, implement and launch a countdown banner that showed customers how much time remained until the sale, on each given product, was over.
While the campaign was on, we ran an A/B test on a group of 75,000 people with 20% as the control group. The banner was supposed to be displayed for four days (from Black Friday until the next Monday), but thanks to the campaign’s profitability, Electronic-star’s marketing team decided to extend it by one more day, ending the Black Friday sale the following Tuesday.
One cannot just decide to postpone Black Friday, so our value delivery team, along with Electronic-star’s marketing department, conducted the campaign in an extremely short amount of time. However, since Exponea does not require any lengthy and painful integration, we were still able to deliver remarkable results on a European scale.
Conversion rate growth with 99% statistical confidence
Growth in revenue per visitor
Growth in revenue of the Black Friday campaign
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It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
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E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
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