DFX is one of the major e-commerce fashion stores in Europe. Founded in 2011, it has managed to build up a portfolio of global brands like Supra, adidas Originals, and Converse, while not giving up on young, yet-to-be-discovered designers and manufacturers.
# SUCCESS STORY
“Customer journeys on our website end too early. We aim to increase the order completion rate significantly.”
The client’s management and marketing team understood the value of customer data perfectly, yet they struggled to leverage it in a way that would help them achieve their business goals. That changed when our value delivery consultants proved how conversion funnels could be improved in just 11 days, if the right technology and flawless execution are implemented.
Our data experts first identified a major pain point — the customer journeys were smooth up until the point of the actual purchase. In other words, visitors of DFX could find what they were looking for rather easily, but too many of them dropped out of the conversion funnel right before purchasing a product.
Having consulted the client, we agreed on a hypothesis to work with: if we give the visitors who show repeated interest in a product a gentle nudge to finish the purchase before they churn, it will steer their behaviour toward completing the purchase.
With the help of Exponea’s powerful platform, it took us just a few hours, and required no IT time, to set up a web layer campaign at DFX. The Web layer showed a banner with one simple, yet highly effective message aimed at keeping people in the conversion funnel: free shipping on orders above € 89.
Plus, one condition was added — the banner was only displayed to customers who saw the given product’s page more than once during one visit. This condition made it
possible to push visitors, who were truly interested in the product, to make the purchase while not bothering those who were “just looking”.
revenue per visitor growth
to deliver these results
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Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.