Company: DennikN, Industry: News, Market: Slovakia Company: DennikN, Industry: News, Market: Slovakia

DennikN is a leading Slovak daily newspaper

Dennik N success story hero image

# SUCCESS STORY

10% better customer engagement
thanks to content recommendation

The client sought to increase its CTR and number of pages viewed per visit per customer.

Next, they wanted to minimize their editors’ manual work in selecting articles for the page footer, and the lack of personalization of recommended articles.


We decided to use a recommendation system to provide personalized, machine-selected subset of articles to every distinct customer, including churning subscribers.

We A/B tested our recommender system against the previous manual editor’s selection to see the difference.

With our recommendation system, the client achieved impressive improvements across the measured indicators, from economic to soft metrics that affect subscriber retention.

On top of that, they freed up substantial capacity of their editors who can now focus on more value-added activities related to content quality.

+50.6%

more clicks in compare to editor's choice

+10%

better customer engagement (measured in readers who read full articles)

<1

month to value

Too good to be true? Listen in God's voice.

"Exponea enabled us to fully utilize our online revenue potential by giving new capabilities and valuable insights."
Tomas Bella, Co-Founder and Head of Online at Dennik N

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