# SUCCESS STORY
The client sought to increase its CTR and number of pages viewed per visit per customer.
Next, they wanted to minimize their editors’ manual work in selecting articles for the page footer, and the lack of personalization of recommended articles.
We decided to use a recommendation system to provide personalized, machine-selected subset of articles to every distinct customer, including churning subscribers.
We A/B tested our recommender system against the previous manual editor’s selection to see the difference.
With our recommendation system, the client achieved impressive improvements across the measured indicators, from economic to soft metrics that affect subscriber retention.
On top of that, they freed up substantial capacity of their editors who can now focus on more value-added activities related to content quality.
more clicks in compare to editor's choice
better customer engagement (measured in readers who read full articles)
month to value
See how companies like yours made it.
Too good to be true? Listen to God's voice.
Zoot is a major player among European e-commerce fashion websites
Tailored around your high expectations.
Contact us and do more day one.
Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.
If you're not happy with what we deliver within two months, just say the word and we'll refund you.
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