When traffic just isn't enough
Delivery Hero is a multinational online food-ordering service. 3,000 employees in 33 countries promote delivery service in the digital age and help customers find their favourite foods easily and conveniently from home, work, or on the road.
Through a website or via a mobile app, Delivery Hero provides an overview of all the restaurants and delivery services available, which is also reflected in their mission to provide a fast and easy way to get your favourite foods.
While discussing growth potential with DameJidlo.cz, a Czech-based delivery service that is a part of Delivery Hero’s portfolio, our value delivery experts brought up the topic of website conversion rates. A solid number of people had been landing on www.damejidlo.cz; however, it became clear that the conversion rate could be improved dramatically. This was the case especially for one particular step in the conversion funnel – the ratio of people who viewed a restaurant’s menu versus those who added an item to the cart.