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Sports e-tail CEE

A Sports e-tailer already knew what they needed.

Sportega is one of the leading sport e-tailers in the Czech Republic and Slovakia, and they are rapidly expanding in Germany. They operate under the brands Sportega & Sportobchod.
Success Story
Switching to Exponea, Sportega saved money and time
while making their marketing campaigns easier.


Stuck in the black-box

Sportega reached out to us after problems with IBM – Silverpop.

Their biggest complaint? The black-box solution format was pricey and Sportega was unable to use collected data in for omnichannel communication.

Silverpop was also extremely complicated, whereas Exponea is significantly more open and easier to understand.



Success Story - Sportega

Sports e-tail requires agility, teamwork, and speed

We knew we had to do 3 things: provide cost savings, coordinate with the client to ensure a smooth transition, and deliver the product promptly. Speed was important, but we had to make a seamless transition to the Exponea product. Structured emails and informational videos helped.

Content-wise, it was about comprehensive emailing with on-event triggered campaigns, a high degree of personalization together with product recommendations, and the ability to connect this emailing with website personalization

Sportega has tens of email templates and email HTML blocks which allowed us to change the common parts efficiently. This, combined with event-triggered campaigns, resulted in very powerful personalized emailing.
The Pilot took 2 months- The campaigns were up and running in a month, and then we finetuned the final touches and processed additional requests.

The final score?

22% cost saving vs their previous solution, 17x cheaper scaling of email campaigns, and a savings of 3.5% of their total revenue
Sportega already had a very good idea of what they want to do. Therefore, we focused on delivering value quickly and how we could best leverage all Exponea features to introduce new functionality into existing use-cases, especially around product recommendations and connecting email with website personalization.


cost saving


cheaper email


of total revenue

Tomas Gliviak
"They already knew what they needed. Quick implementation of all Exponea features, support introducing new functionality into existing use-cases like product recommendations, and connecting email with website personalization gave it to them."
Tomas Gliviak, Value Delivery Consultant at Exponea

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8 reasons

to include Exponea
in your selection process

Tailored around your high expectations.
Contact us and do more day one.


See value
in two weeks

Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.


the entire journey

It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.



Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.


a fully-equipped tool

E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.


Build cross-channel

Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.


the hatchet

Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.


Get the whole
company on board

Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.


No, thanks

There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.

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