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E-Commerce Romania

From a small online bookstore to a million orders per year

Elefant.ro is a great example of what an e-commerce business can achieve with the right product range and the right customer approach in place. In 2010, the company started out as a local online bookstore and has since grown into a local market leader in online retail. With 1.000,000 orders in 2014 alone, 500,000 customers and over 300,000 products in categories from books, through toys, watches, and perfumes, to footwear and accessories, it is only natural for the client to constantly look for tweaks that would increase their store's performance.
Success Story
With Exponea's marketing cloud platform and expertise,
Elefant.ro achieved an outstanding 26.7% growth in revenue per visitor.

During one of our meetings, Constantin Capanoaia – the CRM Manager at Elefant.ro – mentioned a specific pain point they were dealing with. Over time, customers grew rather immune to sales offers. Data indicated that although visitors to Elefant.ro saw the special offers’ promotion, they showed no interest in them.

Keep on reading to find out how our value delivery experts leveraged the sense of urgency to steer customers’ attention in the right direction.

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Leveraging Urgency to Create Desire

Our delivery consultants worked with a hypothesis that out of the six commonly used persuasive techniques, creating the sense of urgency would perform best in the case of limited discount offers.

The solution was at our fingertips — we used the flexibility of Exponea web layers to enrich the special daily discounts with countdown banners, showing each visitor how little time remained until the special price was over.

Exponea marketing cloud is built from scratch to serve as a comprehensive, yet smooth platform to deal with such situations. It comes with an incredibly quick JavaScript, so Elefant.ro could run the banners with no negative impact on their website’s load time and with no need to get the IT department involved.

Elefant.ro success story solution timeline

conversion growth


revenue per visitor growth

5 days

to value

Daniel Viglas - Value Delivery Consultant at Exponea
"Persuasive techniques can finish the job if someone has shown interest in a product; therefore, we applied one of them to give people the final nudge. While scarcity worked only with specific products, urgency proved to deliver great results across the entire portfolio."
Daniel Viglas, Value Delivery Consultant at Exponea

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8 reasons

to include Exponea
in your selection process

Tailored around your high expectations.
Contact us and do more day one.


See value
in two weeks

Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.


the entire journey

It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.



Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.


a fully-equipped tool

E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.


Build cross-channel

Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.


the hatchet

Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.


Get the whole
company on board

Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.


No, thanks

There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.

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