Level up your marketing with segmentation

Dig deeper into your customers' behavior to get better results

Break it down

Segmentation is the perfect tool for deep understanding of your user behavior and your user portfolio structure.

In general, segmentation means breaking down customers into groups sharing similar characteristics.

Segmentation for deep understanding of your user behavior
Turn the impossible into perfectly doable

Turn the impossible into perfectly doable

Different customers have different needs. It is impossible to run an efficient marketing campaign without knowing who are you targeting.

A proper segmentation allows you to differentiate message, channel and timing according to needs and wishes of your audience.

Quote from Andy Roberts, Director of E-Commerce at Ebuyer
"“Exponea’s powerful communications platform and predictive analytics capabilities were the perfect fit for our business and will enable us to deliver personalised and high-quality experiences to all our customers.”"
Andy Roberts, Director of E-Commerce at Ebuyer

on-the-fly segmentation

Meet Exponea, your one stop shop for segmentation and more

Unseen degree of freedom in defining user segments is the most important thing. So in Exponea you define segments as you really wish and not only as tool limitations allow and assign a strategy for every one of them.

All segmentations become a on-the-fly calculated user attribute and can be used in reports, dashboards and the most important: in scenario designer for targeting behavioral campaigns.

Meet Exponea, your one stop shop for segmentation and more
Start today. See value tomorrow
Direct marketing campaign to the segment

AND THERE IS MORE...

In addition, there are segment profiles showing segments in various dimensions, visualisation and analysis of user movements between segments in time.

A click on a segment will display a list of the customers in the segment or target a direct marketing campaign to the segment.

Success stories

See how companies like yours made it.
Too good to be true? Listen to God's voice.

Zoot is a major player among European e-commerce fashion websites
FASHION

20.13% conversion rate growth

Zoot is a major player among European e-commerce fashion websites

European subsidiary of a top 5 global telco firm
Telco operator

126% improvement in online sales

European subsidiary of a top 5 global telco firm

8 reasons to stop looking elsewhere

We built Exponea around you and your customers. This is what you can do from day one

Rocket

See value in 2 weeks

Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.

Funnel

Cover the entire journey

It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.

Flipchart

Become customer-centric

Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.

Box

Enjoy a fully-equipped tool

E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.

Megaphone

Build cross-channel campaigns

Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.

Clock

Bury the hatchet

Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.

People

Get the whole company on board

Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.

Target

Boundaries? No, thanks

There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.