Dig deeper into your customers' behavior to get better results
Segmentation is the perfect tool for deep understanding of your user behavior and your user portfolio structure.
In general, segmentation means breaking down customers into groups sharing similar characteristics.
Different customers have different needs. It is impossible to run an efficient marketing campaign without knowing who are you targeting.
A proper segmentation allows you to differentiate message, channel and timing according to needs and wishes of your audience.
Unseen degree of freedom in defining user segments is the most important thing. So in Exponea you define segments as you really wish and not only as tool limitations allow and assign a strategy for every one of them.
All segmentations become a on-the-fly calculated user attribute and can be used in reports, dashboards and the most important: in scenario designer for targeting behavioral campaigns.
In addition, there are segment profiles showing segments in various dimensions, visualisation and analysis of user movements between segments in time.
A click on a segment will display a list of the customers in the segment or target a direct marketing campaign to the segment.
See how companies like yours made it.
Too good to be true? Listen to God's voice.
Zoot is a major player among European e-commerce fashion websites
We built Exponea around you and your customers. This is what you can do from day one
Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.