Level up your marketing with segmentation

Dig deeper into your customers' behavior to get better results

Break it down

Segmentation is the perfect tool for deep understanding of your user behavior and your user portfolio structure.

In general, segmentation means breaking down customers into groups sharing similar characteristics.

Segmentation for deep understanding of your user behavior
Turn the impossible into perfectly doable

Turn the impossible into perfectly doable

Different customers have different needs. It is impossible to run an efficient marketing campaign without knowing who are you targeting.

A proper segmentation allows you to differentiate message, channel and timing according to needs and wishes of your audience.

Quote from Johnny Quach, Director of Product at Rocket Internet
"Exponea just works. With a few clicks we’re able to launch promotional campaigns, targeted messaging, and even run A/B test without any development support."
Johnny Quach, Director of Product at Rocket Internet

on-the-fly segmentation

Meet Exponea, your one stop shop for segmentation and more

Unseen degree of freedom in defining user segments is the most important thing. So in Exponea you define segments as you really wish and not only as tool limitations allow and assign a strategy for every one of them.

All segmentations become a on-the-fly calculated user attribute and can be used in reports, dashboards and the most important: in scenario designer for targeting behavioral campaigns.

Meet Exponea, your one stop shop for segmentation and more
Start today. See value tomorrow
Direct marketing campaign to the segment

AND THERE IS MORE...

In addition, there are segment profiles showing segments in various dimensions, visualisation and analysis of user movements between segments in time.

A click on a segment will display a list of the customers in the segment or target a direct marketing campaign to the segment.

Success stories

See how company like yours made it

Zoot is a major player among European e-commerce fashion websites
FASHION

20.13% conversion rate growth

Zoot is a major player among European e-commerce fashion websites

Kiwi.com is the fastest growing flight booking portal in the world
Travel

5% conversion rate increase

Kiwi.com is the fastest growing flight booking portal in the world

Elefant.ro is a large European eCommerce business
ECOMMERCE

26.7% growth in revenue per visitor

Elefant.ro is a large European eCommerce business

A leading Czech business daily newspaper
Digital media

6.25% subscription growth

A leading Czech business daily newspaper

WebSupport is a major CEE webhosting provider
Webhosting

4x campaign frequency growth

WebSupport is a major CEE webhosting provider

DennikN is a leading Slovak daily newspaper
DIGITAL MEDIA

50% CTR increase

DennikN is a leading Slovak daily newspaper

9 reasons to stop looking elsewhere

We built Exponea around you and your customers. This is what you can do from day one

Rocket

See value in 2 weeks

Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.

Funnel

Cover the entire journey

It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.

Flipchart

Become customer-centric

Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-to-one marketing.

Box

Enjoy a fully-equipped tool

E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.

Megaphone

Build cross-channel campaigns

Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.

Clock

Bury the hatchet

Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.

People

Get the whole company on board

Exponea makes it easy for departments to work together. Get insights, decide about experiments and celebrate successes and new learnings together.

Target

Boundaries? No, thanks

There's no such thing as two identical businesses. Exponea is ready for it, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.

Safe

Get value or money back

If you're not happy with what we deliver after two months, just say the word and we'll refund you.