Show visitors who else is interested
Problem:
Many website visitors are looking at offers but they are not purchasing.
Cause:
Visitors do not feel they should act right now, they postpone the decision for later.
Solution:
Show a notification of how many other visitors are interested in the same offer, making them aware that they should decide quickly.
Deliverables:
- Set up tracking for product pageview with ID attribute (event view_item).
- Create report to list top products.
- Create personalized web layer notification (reads value from the report).
- Set up JavaScript code to show web layer (with product ID parameter) on the product page.
Duration:
- Tracking setup: 1 hour
- Creating web layer notification design (HTML+CSS): 2 hours
- Personalize web layer with Jinja: 1 hour
- Set up JS to show banner: 1 hour