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Omni-Channel 1:1 Personalized Campaigns

Problem:

Some customers were being targeted by irrelevant marketing messaging which caused poor user experience and marketing campaigns seemingly performed poorly.

Cause:

Marketers were only able to create broad marketing campaigns with only the most basic segmentation such as new or returning visitor with the tools that they’ve had at their disposal.

Solution:

Create a set of advanced rules which target customers with relevant messages for their life cycle stage and interests.

Deliverables:

  • Customer segmentation within Exponea
  • Personalized marketing messages
  • Design and implementation of weblayers
  • Product recommendation model

Duration:


  • Segmentation: 2 hours
  • Weblayer design with varying messages and targeting: 4 hours
  • Recommendation model setup: 1 hour
Total: approx. 2 days
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