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Content-based recommendations

Problem:

The client could not effectively promote similar products and push the customer further along the conversion funnel.

Cause:

The client was not recognizing when customers abandoned their shopping carts or suggesting alternatives to them.

Solution:

A content-based recommendation email was prepared with Exponea. When customers abandon their carts, they receive an email showing and recommending the products that had been put in the cart.

Deliverables:

An email scenario is triggered on event “cart_update”. After several hours from the initial cart_update and the order is not finished, an email is sent to the customer. The email is set up automatically according to the products tracked in the cart_update. Using the Jinja personalization feature in the email template editor, all of the information about similar products are updated from the catalogue — product name, picture, number of pieces remaining in stock, and price.

Duration:


  • Tracking setup: 3 – 4 hours
  • Scenario preparation: 1 hour
  • Email template creation: 2 hours
  • Email personalization with Jinja: 3 hours
Total: cca 2 man-days over 2 weeks
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