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Banners — “Almost Sold Out” Products

Problem:

Ineffective promotion of almost sold-out products.

Cause:

Website visitors do not see these almost sold-out products or feel the need to buy immediately.

Solution:

Send website visitors a “reminder” using the web layer content-modifying feature to highlight “almost sold-out products,” creating a social-proof incentive to persuade them to buy the product.

Deliverables:

An A/B-tested reminder using the web layer content-modifying feature in Exponea. Two messages were tested:

  • The last product in stock
  • Attention — the product is running out of stock

Duration:


  • Web layer banner: 3 hours
  • Report: 0.5 - 1 hours
Total: around 2 man-days
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