Banners — “Almost Sold Out” Products

Problem:

Ineffective promotion of almost sold-out products.

Cause:

Website visitors do not see these almost sold-out products or feel the need to buy immediately.

Solution:

Send website visitors a “reminder” using the web layer content-modifying feature to highlight “almost sold-out products,” creating a social-proof incentive to persuade them to buy the product.

Deliverables:

An A/B-tested reminder using the web layer content-modifying feature in Exponea. Two messages were tested:

• The last product in stock
• Attention — the product is running out of stock

Duration: