With the mission to free their customers from the inconveniences of grocery shopping, bdsklep.pl started in 2006 as an online store that allowed their customers to order groceries from the comfort of their home. Being a start-up, much of their focus was on the acquisition and retention of their customers. This strategy served them very well and provided them with a basis to sharpen their mission towards the personalization of their offers to their customers. This led bdsklep.pl to investigate different marketing automation tools that would allow them to segment their customers, have a personalized approach to email, and reach the right customer at the right time, with the right message.
bdsklep.pl approached Exponea because we offered an all-in-one solution to their needs. Exponea’s marketing automation platform was also easy to understand for their marketing team. This allowed bdsklep.pl to run their own marketing campaigns with only a few days of training.
Another benefit of choosing Exponea was that bdsklep.pl could make use of the expertise of our consultants. Once Exponea’s analytics tools had been integrated into the online store, initial evaluations were made to understand the behavior of bdsklep.pl visitor’s. Upon review of the outcomes of these evaluations, our consultants decided to implement the following email marketing and personalization scenarios into bdsklep.pl’s website:
Abandoned Cart Emails
Our consultants investigated which type of Abandoned Cart email would motivate bdsklep.pl’s visitors to complete their purchase. Would it be beneficial to include a discount? And after how many hours or days after a visitor left the online store would it be the best time to send such an email? A trial was run with six variants of the Abandoned Cart email. The best performing email increased the number of visitors who completed their purchases with 25% and increased the RPV by 5.7%.
Post Purchase Discount Emails
Another email marketing technique that our consultants investigated was the Post Purchase Discount email scenario. This scenario motivated 6.6% of recipients to make another purchase, increasing RPV by 7.7%.
Techniques to personalize the online shopping experience were also being studied. A method that our consultants found to be very fitting to bdsklep.pl’s mission to make grocery shopping more convenient is to present suggestions that are relevant to the customer using a Cross-Sell Banner. When trials were conducted on this method, it proved to be a big success with bdsklep.pl’s customers and increased RPV by more than 67%.
Revenue per Visitor
Visitors that made a purchase
See how companies like yours made it.
Too good to be true? Listen to God's voice.
One of Europe's larger players in sound equipment, home appliances, and even sports goods
Tailored around your high expectations.
Contact us and do more day one.
Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.