Leveraging Urgency to Create Desire
Our delivery consultants worked with a hypothesis that out of the six commonly used persuasive techniques, creating the sense of urgency would perform best in the case of limited discount offers.
The solution was at our fingertips — we used the flexibility of Exponea web layers to enrich the special daily discounts with countdown banners, showing each visitor how little time remained until the special price was over.
Exponea marketing cloud is built from scratch to serve as a comprehensive, yet smooth platform to deal with such situations. It comes with an incredibly quick JavaScript, so Elefant.ro could run the banners with no negative impact on their website’s load time and with no need to get the IT department involved.