The Ultimate Guide to E‑Commerce Personalization
Embrace personalization in the right way without coming off as too intrusive and tear down the walls standing in the way of a customer’s purchase.
What will you learn?
You will find out how online retail companies are misusing content personalization, leading to customers perceiving their efforts as intrusive, even borderline creepy. You will learn how to do it in the right way.
We will also arm you with a set of personalization tactics which will help you solve the painful challenges online retailers face, and give you tips on several content personalization strategies that positively influence the customer experience.
- How to personalize without coming off as creepy
- How to solve challenges in online retail with 4 personalization tactics
- 6 personalization tips that positively impact the customer experience
Our internal expert Luna
When she started working for Exponea, Luna became the Manager for Advanced Use Cases which enabled her to be in touch with cutting edge personalization and AI related tactics that Exponea delivered. Now she makes sure to share what she has learned throughout her entire career and supports Exponeans to do so as the Head of Content.