Get the necessary data to generate more repeated purchases
A specific type of cohort analysis useful for seeing how often and how fast customers return to take certain actions (e.g. purchase).
Rows contain the cohort of users who have taken the specified action in the given periods, while columns contain the subset of those users who have taken another specified action 0-N periods later.
It is one of the most important business performance indicators. It is in your best interest to continuously improve user retention and monitor in on daily or weekly basis.
Three most important steps to watch. Firstly, retention/ engagement of new visitors, then conversion from visitor to buyer and finally to the retention of buyers.
Retention provides fantastic insights about impact of changes in your product and impact of major marketing campaigns.
Exponea comes with three different types of retention definition: survival, exact and saturation.
Survival is especially suitable for businesses selling; exact for those in high-frequency sales; and saturation for once-in-a-lifetime sales.
There are many other intriguing questions that retention analysis can answer with ease.
Cohorts in rows and columns can be configured to summarize users by days, weeks, months. Cohorts can be merged and only specified cohorts displayed (e.g. 1st, 7th and 28th day only).
Click on a row to plot a chart with retention for the row. The same applies to columns. The well-known “survival analysis”.
See how companies like yours made it.
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We built Exponea around you and your customers. This is what you can do from day one
Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.