Why: We understand that with 4.68 billion mobile phone users and with 205.4 billion app downloads in 2018 (projected to reach 258.2 billion in 2022 – statista.com), mobile is one of the fastest-growing channels to reach out to your customers.
With such a fast adoption of mobile app usage, your company should be equipped with all the necessary tools enabling you to track and utilize customer mobile app data as a part of your mobile and omni-channel strategy.
Up until now, Exponea provided the possibility to send push notifications (text only).
rich push notifications (links, deep links, images),
advanced data tracking – (e.g. as a result, you can send rich push notifications with product recommendations)
visual push notification builder with live preview – easy to use push notification designer
multi-language content – create multiple language variants of push notifications
personalization through Jinja – add personalization elements to your push notifications
updated Mobile SDK – responsible for behavior tracking and enables you to execute use cases on mobile platforms (Android 5.0+, iOS 11+).
Read more about Exponea Mobile App Marketing.