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Omni-Channel Orchestration

Rich Push Notifications (Mobile App Marketing)

January 21, 2019

WhyWe understand that with 4.68 billion mobile phone users and with 205.4 billion app downloads in 2018 (projected to reach 258.2 billion in 2022 – statista.com), mobile is one of the fastest-growing channels to reach out to your customers.

With such a fast adoption of mobile app usage, your company should be equipped with all the necessary tools enabling you to track and utilize customer mobile app data as a part of your mobile and omni-channel strategy.

What’s new in Exponea Mobile App marketing

Up until now, Exponea provided the possibility to send push notifications (text only).

New features

rich push notifications (links, deep links, images),

advanced data tracking – (e.g. as a result, you can send rich  push notifications with product recommendations)

visual push notification builder with live preview – easy to use push notification designer

multi-language content – create multiple language variants of push notifications

personalization through Jinja – add personalization elements to your push notifications

updated Mobile SDK – responsible for behavior tracking and enables you to execute use cases on mobile platforms (Android 5.0+,  iOS 11+).

Read more about Exponea Mobile App Marketing.

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