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CRM Campaign Manager US

calendarStart ASAP
contractFulltime
walletCompetitive salary reflecting your motivation and experience
location-pinAtlanta/ New York

As part of the campaign team, you will be responsible for managing the customer lifecycle from prospect to customer. You will design, build and execute customer-facing campaigns across business segments to nurture contacts and convert them into opportunities. Help drive direct and digital marketing strategies to inspire current customers to retain and expand their use of our services. You will study our customer usage data to discover insights that will tell us what people want and need and develop strategies to address these insights.

 

Responsibilities Include:

  • Establishing campaign specific goals, measuring against key growth KPIs and proactively making data driven recommendations based on findings and best practices.
  • Collaborating with Data Strategists to identify areas of campaign opportunity and mapping out a B2B CRM roadmap based on business results and sales input.
  • Offering a content strategy perspective throughout the campaign development process to have a relevant, differentiated and consistent voice in the market.
  • Providing a seamless omni-channel experience across the customer journey for a unified brand experience and retargeting efforts.
  • You love to dig into data to uncover new insights and use the art of storytelling to breathe life into brand and campaign approach. Taking the target audience on a journey they yearn to experience.

What we expect of the candidate:

  • Four or more years of relevant work experience.
  • Knowledge of direct and digital marketing.
  • Experience with customer re-engagement and retention strategies.
  • Experience in CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics.
  • Brand marketing, startup, or e-commerce experience.
  • Experience with Hubspot
  • Ability to translate data and trends in customer behavior into actionable insights.
  • Proven track record of loyalty marketing ideation and execution.
  • Knowledge of marketing analytics and measurement.
  • Ability to translate complex ideas and express them in concise, simple to understand ways.
  • Ability to drive results at all levels, regardless of reporting structures.
  • Thought leadership, trends assessment and customer insights.
  • Strong organizational, time-management and follow-up skills.
  • Confident and articulate communicator capable of inspiring strong collaboration in an organization.
  • Ability to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.
  • Highly adaptable to rapidly evolving and changing environments.
  • Self-motivated with the ability to work both independently as well as part of a team.
  • Entrepreneurial mindset that embraces experimentation.
  • Experience in a global marketing org.

 

 

About Exponea

Exponea is an award-winning Customer Data Platform that not only boosts e-commerce growth with AI-powered engagement automation but also helps improve companies’ culture with better cross-department collaboration and customer centricity. More info about Exponea.

 

Get a glimpse of life at Exponea and meet your future colleagues (Facebook Page Exponea Society).

More things you’ll like about Exponea:

  • Talent development thanks to our Internal Learning Academy:
  • Communication and soft skill development program provided by our resident coach and ex-McKinsey communication strategist Ivo Večeřa
  • A great deal of freedom and trust. At Exponea we don’t clock in and out, and we have neither corporate rules nor long approval processes. We are interested in results from day one. The freedom goes hand in hand with responsibility.
  • Entrepreneurship lessons.  Easier way to start your own business. Inspired by PayPal founders, our CEO, Peter, aims to support employees in starting their own successful firms. The money and know-how you will have obtained at Exponea will surely come in handy! (Read more of what Luna, our Exponea alumni has learnt about growing a business).
  • Flexible working hours. Remote work and home office are possible.
  • Reward based on your commitment and capabilities.
  • Possibility to co-own the company through our employee share program.
  • An array of fringe benefits including hardware (pick the machine and tools you like), books, language classes.
  • Free lunches with UberEats in the office every day.
  • Travel insurance, also for personal purposes.
  • Friendly atmosphere and motivated colleagues who like what they do.

Like this role? Apply here.


Drop your CV here or click to upload (docx, pdf, max. 5MB.)

Marketing

If you have any questions, please contact us at career@exponea.com

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