Inbound Content Specialist


Inbound Content Specialist

calendarFebruary 2019
walletFixed base monthly salary from 1500 EUR
walletCompetitive salary reflecting your motivation and skills (monthly fixed & variable salary from 1500 EUR to 2500 EUR + stock options)
location-pinBratislava, Slovakia or Prague, Czech Republic

We are Exponea, an internationally renowned e-commerce cloud – a tool for in-depth analysis and marketing automation for businesses. We work with global e-commerce leaders and other top companies from all over the globe.


Currently expanding our Marketing team, we’re looking for new colleague as an Inbound Content Specialist. Could you be one of them?

Main goal of this role:

  • To create inbound top-of-the funnel content to drive qualified traffic to and repurpose that content into gated lead generation content such as e-books and white papers.


KPIs for this role:


  • Increase organic traffic to the site with articles
  • Generate new leads from the gated content

Tasks and responsibilities:

  • Write and/or co-author captivating articles on marketing automation topics
  • Speak with internal topic experts for Exponea-specific insights into articles, and stay on top of following up with them
  • Ensure that the content produced adheres to SEO rules
  • Translate fairly difficult topics into easy-to-read versions, with readability scores around 60 (Flesch–Kincaid)
  • Apply inbound marketing principles to the delivered content
  • Repurpose and update produced content to create gated content
  • Actively experiment with content driven tactics to generate qualified organic traffic

What the ideal candidate will like about the role:

  • You will be on the frontier of e-commerce automation
  • Your work will have a direct impact on the increase of Exponea’s revenue
  • Your content will have a high impact on Exponea’s brand awareness
  • Results of your work will have an immediate, measurable impact

What we expect of the candidate:

  • Native English speaker
  • First-hand experience with copywriting
  • Broad knowledge of online marketing techniques
  • Knowledge of B2B SaaS and/or marketing automation
  • Focus on contributing to the company’s core metrics
  • Full role ownership
  • Great culture fit


What we’ll consider an asset:


  • Experience in online retail, banking or telco verticals
  • Past job experience as business intelligence or marketing specialist
  • Previous experience with driving organic growth

More things you might like about Exponea:

  • A great deal of freedom and trust. At Exponea we don’t clock in and out, and we have neither corporate rules nor long approval processes. We are interested in results from day one. The freedom goes hand in hand with responsibility.
  • Learning, personal development and professional growth.
  • Entrepreneurship and leadership lessons. You will gather valuable know-how for your own business. Our CEO, Peter Irikovský’s goal is, as in the PayPal Mafia, to support our people in starting their own successful businesses. Easier done with the money and know-how you will have obtained here. (Read more of what Luna, our E-Commerce Growth Specialist has learnt about growing a business).
  • Flexible working hours. Remote work and home office are possible.
  • Reward based on your commitment and capabilities.
  • Possibility to co-own the company through employee share program.
  • An easy-to-access downtown office.
  • Coaching sessions with our communication and talent development expert, Ivo Večeřa.
  • An array of fringe benefits including hardware (pick the machine and tools you like), books, gym classes, language classes.
  • Free lunches in Exponea Foodie Club restaurants; fresh fruit in the office every day.
  • Travel insurance also for personal purposes.
  • Friendly atmosphere and motivated colleagues who like what they do.

About us:

Exponea is an award winning customer experience and data management platform that not only boosts e-commerce growth with AI-powered engagement automation, but also helps improve companies’ culture with better cross-department collaboration and customer centricity. More info about Exponea.


Get a glimpse of life at Exponea and meet your future colleagues (Facebook Page Exponea Society).


Like this role? Apply here.

Drop your CV here or click to upload (docx, pdf, max. 5MB.)


If you have any questions, please contact us at