Finlayson saw 33.72% increase in chance of 2nd order if 1st order was discounted.
Finlayson provided us with their internal costs so we could examine the efficacy of the discounts they were offering.
We experimented with the percentage being offered in these deals, as well as when customers would receive their offers. The average discount rate Finlayson was offering was 11%; we proposed decreasing their average discount rate by 45%.
Based on our analysis, this action could uplift profits by 3.42%, increasing the profit margin by nearly 2%.read the success story