Missguided, a top online fashion retailer in the UK, relies on email as a powerful channel to keep its customers engaged.
Exponea offered the possibility to significantly reduce the amount of emails sent, while simultaneously increasing revenue from emails. Missguided took the opportunity, and the results were clear. See what happened in the success story.
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Difficult to manage consent and contact policy at the customer level instead of the channel level
Difficult to manage communication between multiple software platforms with different data formats
Many campaigns across disconnected channels makes it hard to understand which channels perform best
Data is spread across disparate sources, severely limiting personalization capabilities
Growth is accomplished primarily through acquisition, which is much more expensive than loyalty‑fueled growth
Fast‑moving industry requires niche expertise
Remind customers that they have left something in the cart by email 1 hour after their last activity.
Prepare web layer banners and modify content to promote remnants and almost sold out goods.
AI‑Powered Recommendations
Omni‑Channel Orchestration
Predictions Experiments and Personalization
Send automated, personalized recommendations and discount offers to each individual user, and start fostering customer loyalty.
Exponea’s customer‑centric platform is the clear industry leader, based on user reviews. Exponea is redefining what it means to be a CDP and is pushing the boundaries of the market. Read more about the solution that customers love in the report.
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