G2Crowd

Comparison report 2018

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How Do Leading Marketing
Automation Platforms Compare?

The world's most trusted business software review platform, G2 Crowd, published a comprehensive comparison report of the top marketing automation providers.

The report was compiled from the reviews of actual platform users, and represents the wisdom of the crowd across the leading marketing automation vendors.

The ratings below are based on the reviews of online professionals collected by G2 Crowd. As of October 19, 2018 the rated areas are:

  • Ease of setup and ease of administration
  • Quality of support
  • Marketing automation capabilities
  • Reporting capabilities
  • ROI on the tool

Plus an additional 40+ feature ratings.

What are some of the
insights you'll find in this report?

  • On average it takes 2 months to launch with Bronto
  • 43% of Emarsys reviewers see an ROI within 1 - 3 months of implementation
  • Adobe Campaign is great for launching landing pages (84% out of 100%)
  • Zaius wins out in the area of automated email responses (98% out of 100%)
  • Exponea dominates in performance and reliability (96% out of 100%)

Despite the fact that all these SaaS providers are market leaders or high performers in the marketing automation category, the reviewers clearly picked one winner.

Read the G2Crowd Report

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