Use funnels to discover how customers interact with your site
A type of analysis to visualize customers moving through a series of events.
It allows you to see how customers progress in your business, and to determine their conversion rate and fallout at any point of their journey.
Funnels uncover solutions to the most important business challenges.
What prevents your business from growing faster? Is it something with acquisition, retention or monetization?
How loyal or engaged are your customers?
Put simply, funnels super simplify targeting and in the same time give you immense powers.
Our funnel filters can be used across the platform and they are especially useful in targeting campaigns, such as “let’s target users who finished the first 4 steps of the conversion funnel but not the last one”.
Also, Exponea funnels are retrospective and always calculated instantly from all available data. Event filtering, time filters, and time to the last step are the most basic settings.
You can view the average time to the next step, conversion rate from the immediately preceding step and from the first step, and summarize order values in the last step.
It is even possible to drill down the funnel to see any property in greater detail.
The embedded AB test automatically identifies the winner in drill-downed funnels.
See how companies like yours made it.
Too good to be true? Listen to God's voice.
Zoot is a major player among European e-commerce fashion websites
We built Exponea around you and your customers. This is what you can do from day one
Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.