I'm not segmenting any campaigns, I'm marketing everything to everyone.
I segment campaigns towards genders, perhaps age groups, but that's it.
I'm using customers' past data such as their purchases and favorite brands to market to them.
I know so much about my customers, that I can setup personalized campaigns towards them.
My campaigns are powered by AI and it's picking the best marketing messages and products towards the individual customers by itself.
None of these.
I'm just tracking page views and customer sessions.
My website tracking is extensive and I even track events, such as interactions with specific elements and purchases.
I've enhanced my online data with what's currently in stock and I was also able to attribute purchase returns.
All of my internal systems are connected and the tracking is very extensive.
I was able to connect both my internal systems and external as well, I know as much about our customers as possible.
None of these.
I'm able to figure out which pages are the most popular on my site.
Using my data, I'm able to create customer cohort or RFM analysis & I know what my customers' average order value is.
Using various data sources, I'm able to determine which of the products are returned the most and I can evaluate the campaigns based on profit.
Analysing customers based on their lifecycle data isn't a big mystery to me anymore & I'm able to score & segment them based on their overall value to my business.
I'm capable of using my data to predict purchases within a certain timeframe and I even know which products will be most likely purchased, so I can stock enough of them.
None of these.
I'm firing campaigns left and right. Is it Sunday? Oh, I must send out newsletters!
I'm confident that I roughly know when to serve campaigns to my customers and I've even created a few basic templates for that.
My campaigns are being triggered based on certain events and by customers when they are on my site.
I know my individual customers so well, that I'm using their past data to optimize when to target them with a campaign and when it's best not to.
My campaigns are being triggered by predictions, so I know when someone's going to churn or when they are going to purchase even without an incentive.
None of these.
I'm a marketing loner, there is no one else within my team.
It's just me and a few of my colleagues in the marketing department.
Automation and analytical software are being leveraged by other departments such as purchasing.
Throughout our company, we were able to produce a set of best practices.
Knowledge-sharing and idea generation is deeply rooted in our company's culture.
None of these.
Our website is secured with SSL certificate!
We have implemented double opt-in for newsletters and we have a privacy policy online for our customers to read through.
We were able to map our data flows and we even have a dedicated Data Protection Officer.
We take our customers' safety very seriously! We've analyzed potential risks to them and we're making sure that we protect their privacy.
Privacy is a paramount topic for our company & our customers have full control over their data. They can edit or remove it easily by themselves.
None of these.