Forget Ad Hoc Campaigns. Start the new year with a clear, proven e‑commerce strategy.
What will you learn?
Create a detailed marketing plan for 2020. Beginning with a complete breakdown of the customer lifecycle, the Kickstart 2020 guide details customer campaigns for every segment, examines AI in e‑commerce now and in the future, and finishes with personalization tips
Whether you’re just adding the finishing touches to your marketing plan for next year, or you haven’t even started, Kickstart 2020 offers advice you can start applying today.
What are some of the highlights?
- A detailed Customer Lifecycle Management framework for increasing customer value
- 20+ customer campaigns, organized for each lifecycle segment
- An in‑depth look at how AI is used today, and how it will be used in 2020 and beyond
- Tactics for creating personalized experiences without becoming creepy
Our Head of Content, Sam
Sam's marketing career started in Los Angeles back in 2012, and his interest in creating interesting content for complex topics has persisted. His mission at Exponea is to be an advocate of e‑commerce solutions: empowering online retailers with new insights into the rapidly changing e‑commerce industry, and new ideas to improve their metrics.