Web-Banner mit dynamischem Timing

Problem:

Client is not able to cross-sell / up-sell additional products.

Cause:

Supplementary products are not promoted and visible enough on the website so customers do not buy them.

Solution:

Send emails to cross-sell additional products to the customer within a specific timespan depending on the time of trip departure and recommend additional destinations after they complete the trip(upsell).

Deliverables:

Prepared an email scenario promoting additional products and services, depending on the date of flight (incentive to cross-sell more products with the flight ticket).

Timing of email send-out is dependent on the timespan between buying the flight ticket and actual departure (dynamic timing feature set to cca 3 days before the departure).

After the arrival, an email using a typical timestamp is sent, with the plan of upselling the customer – recommending other destinations, etc. (set to cca 2 days after the arrival).

Duration: