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Problem:

Marketing campaigns generated sub-optimal ROI even though the audience was precisely targeted.

Cause:

Visitors coming from marketing campaign were also customers who have recently ordered on the site and are repeat visitors with a low purchase probability who were just browsing new products.

Solution:

Identify visitors with a low probability of purchase within the near future and add them to remarketing audience with cheaper bids, thus freeing up the marketing budget for potentially higher value customers, leading to an increase in campaign ROI.

Deliverables:

  • Customer segmentation for remarketing audience
  • Audience export scenario to Google Ads

Duration:


  • Customer segmentation: 2 hours
  • Export to Google Ads: 2 hours
  • Scenario: 30 minutes
Total: approx. 1 day
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