de EN RU
Demo anfordern

Kundensegmentierung

Problem:

Client is not able to set up effective retention campaigns for products coming in different sizes.

Cause:

The products are in different categories, products between categories are unrelated, and products inside one category may be seen as substitutes to each other.

Solution:

In order to repeatedly sell customers products after they have consumed the previously purchased goods, they will be sent a reminder when they are most apt to buy their next package of the same product.

There are 2 different challenges: 1) sum up all items in last purchase for each category and 2) send email only after last purchase – if customer completed order in the “waiting window” they will not be sent an email for previous purchase.

Deliverables:

Several expressions were created for users where an exact timestamp was computed for when the customer’s stock will expire. These needed the following variables: product category, amount of product in last purchase, avg. daily amount consumed, time of last purchase in this category.

The scenario is triggered daily and checks whether the expiration date is that day and if their last purchase was in this category.

If conditions are met, an email with products from this category is generated and sent to customer.

Duration:


  • Creating expressions & scenario: 2 hours
  • Tracking events: 2 hours
  • Email design: 4 hours
Total: 1 man-day deliverable in 1 week
Didn’t find the use case you were looking for?
There is a 95% chance that Exponea can do what you need.
Ask for it

Wir setzen auf Cookies

... um unsere Kommunikation für Sie so bequem wie möglich zu machen. Durch Klicken des Akzeptieren-Buttons, stimmen Sie unseren Datenschutzbestimmungen und dem Speichern von Cookies zu. Sie können Ihre Einstellungen jederzeit ändern.

Cookies verwalten
Akzeptieren

Cookie‑Einstellungen

Akzeptieren
zurück
X
We use cookies to optimize our communication and to enhance your customer experience. We also share information about how you use our website with our third parties including social plugins and analytics. You consent to our use of cookies if you continue to browse our website. You can opt out of our cookie use on the Do not Sell my Personal Information page. For more information please see our Privacy Policy.