Inhaltsbasierte Empfehlungen
Problem:
The client could not effectively promote similar products and push the customer further along the conversion funnel.
Cause:
The client was not recognizing when customers abandoned their shopping carts or suggesting alternatives to them.
Solution:
A content-based recommendation email was prepared with Exponea. When customers abandon their carts, they receive an email showing and recommending the products that had been put in the cart.
Deliverables:
An email scenario is triggered on event “cart_update”. After several hours from the initial cart_update and the order is not finished, an email is sent to the customer. The email is set up automatically according to the products tracked in the cart_update. Using the Jinja personalization feature in the email template editor, all of the information about similar products are updated from the catalogue – product name, picture, number of pieces remaining in stock, and price.
Duration:
- Tracking setup: 3 – 4 hours
- Scenario preparation: 1 hour
- Email template creation: 2 hours
- Email personalization with Jinja: 3 hours
Total: cca 2 man-days over 2 weeks