We had to take a proactive approach to our client since the web layers didn’t seem to bring fast and significant value.
“We needed to take a step back and look how we could bring value.” Said senior consultant Matus Kanas. “By looking at the original site with additional 3rd party widgets… pop-ups, social media buttons, a wheel of fortune… the amount of clutter with yet another pop up made for a crowded experience. I hypothesized at this point, maybe in this case, less is more”.
The recently released Tag Manager is a feature where consultants can make significant changes and pose theoretical situations to any e-commerce portal using the Exponea Marketing Cloud. Using this tool, Kanas was able to identify the problem and create fewer cluttered test pages without the need for involving the tech or design teams from Tempo Kondela.
At that point, they were able to use the intuitive A/B testing tools to measure the effectiveness of a simpler page design.
As a result, Exponea’s simple and effective content modifying solution helped Tempo Kondela increase their conversion rate by 16% and boost revenue over 28% per visitor. These boosts influenced them to stay with the effective changes and utilize the same methods in more features. They were also able to generate 4.42% additional total revenue in the same time period. As marketers, it is always important for us to remember, the things you think will work don’t always do so.
Uplift in revenue per visitor
Total revenue increase
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