The aim was to test new and creative ideas, more quickly.
The marketing team of Eye for Fashion is really powerful and full of creative concepts, but they were missing the right tool in which they could test them.
We identified areas of improvement within the customers‘ journey that would drive purchases. The overall focus was to increase conversions on the website.
Our consultants focused primarily on optimizing the customer journey. Based on analyses, we identified customers that are most likely to buy, and focused on improving their path to purchase. We then used our recommendations engines and weblayers that were targeting based on previous behavior.
The key was analyses of customers‘ behavior, prompting us to deploy weblayers which were triggered based on the buyers‘ journey. More specifically, we implemented highly personalized banners throughout various stages of the journey. Personalized recommendations, View Count Banners, Cart Abandonment Banners & On Exit Banners were utilized to increase revenue.
We increased the revenue per visitor by 64% with an On Exit Banner. A View Count Banner created an average revenue uplift of 45.5%, per visitor. The Low Stock Notification Banner increased revenue by 79% on relevant customers and quickly brought in an additional 11k PLN in revenue.
Revenue increase per visitor with an on Exit Banner
Revenue increase on relevant population thanks to the Low Stock Notification Banner
Uplift in average revenue per visitor
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One of Europe's larger players in sound equipment, home appliances, and even sports goods
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Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.