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Roadmap

Die Roadmap
von Exponea

Wir entwickeln unser einzigartiges Produkt immer weiter, um unseren Kunden dabei zu helfen, die erste Wahl bei ihren Kund*innen zu sein.


Erfahren Sie, welche Funktionen unser Produktteam in Atem halten und lassen Sie uns wissen, ob Sie Ihnen denselbigen verschlagen. So können wir gemeinsam Ihre- und die Zukunft von Exponea verbessern.

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Die Roadmap von Exponea

Die wichtigsten Funktions-Updates

Webhook Batch Processing

This new feature will enable real-time integration with 3rd party systems. As a result, you will be able to execute campaigns based on real-time customer behavior using 3rd party systems (e.g. Selligent, Redeye,etc.). Processing webhooks in batches is a major improvement for companies using Exponea in concurrence with 3rd party campaign execution solutions.

Google and Facebook Ads Integration Upgrade

Google and Facebook Ads are the most popular Exponea integrations used for retargeting. To significantly boost the capabilities of this connection we are adding more features that will increase the retargeted audience (external ID match), enable you to target high-value audiences (value-based retargeting), and ensure full visibility of your retargeting campaigns in our single customer view (automatic tracking of the retargeting event).

Mobile In-App Messages

With the growing number of mobile app users, in-app messaging is quickly becoming one of the most important channels to connect with your customers. In-app messaging will allow you to run campaigns that show messages directly in a native mobile application, without the need to code. When combined with other Exponea's capabilities like a single customer view, predictions and product recommendations, you will have another powerful tool to communicate with your customers.

Contextual Bandits (website)

Instead of finding the best variant globally (A/B testing), find the best audience for any variant you can think of. Contextual Bandits consider historical and real-time behavior of each individual customer and automatically select the variant that has worked best for similar customers. This will help you take your personalization efforts to the next level.

Recommendations by Size

Imagine the following situation: a customer sees a personalized selection of products on your website, clicks on the item he/she likes, and finds out that the item is not available in his/her size. Such an event leads to frustration and even churn. Recommending only the items available in the customer's size can significantly improve customer satisfaction, conversion, and also help you sell out items which are only left in non-standard sizes.

Mobile Push Notifications Upgrade

Since we take mobile support seriously, we are working on improving our out-of-the-box tracking abilities, our evaluation of mobile push notifications and support for adding custom UTMs.

Automatic Email AB Testing

Would you like to find the best performing email variant before sending a campaign to your whole audience? Automatic Email A/B Testing will enable you to test the performance of multiple email variants on a sample of the addressable audience, and then target the rest of the audience with the best performing variant.

DMP – Adform Integration

By integrating Exponea with AdForm you will be able to export audiences defined in Exponea to create AdForm remarketing audiences. This will further enhance Exponea's capabilities in the field of user acquisition and help you use Exponea for even more channels than before.

Data exports to SFTP

To enable a smooth data transfer and improved coexistence with other solutions, we are working on data exports to SFTP. This functionality will enable you to export raw customer and event data directly from the application to SFTP files.

Advanced Roles and Permissions

As a project admin, would you like to have better controls over what actions your users can execute and what data they can access? Revamped roles and permissions allow you to tailor sets of permissions to your own needs – you can either choose from 110 pre-made roles (e.g. Catalog Viewer, Scenario Publisher etc.) or create your own “custom roles” matching your business needs.

Weitere Informationen finden Sie im Changelog von Exponea

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Ihre Meinung zählt

Lassen Sie uns wissen, welche Funktionen Sie gern in der Anwendung sehen würden und wieso sie wichtig für Ihr Business sind. Ihre Meinung hilft unserem Produktteam bei der Priorisierung der Features.

Landing Page Builder

An effective landing page is the main ingredient of a successful online campaign. You may create a world-class PPC campaign, but without a powerful landing page, your efforts may not bring the expected results. Our Landing Page Builder will enable you to easily create beautiful landing pages that will convert your traffic into customers.

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Landing Page Builder

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Personalization 2.0

Clothes are usually displayed on handsome models or even just on a white background. Create the next level of customer experience by allowing your customers to see themselves in the clothes they’re looking at. With a simple portrait upload, the customer is able to better judge if this is the right piece for him/her.

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Outfit Selector

Don’t sell clothes, sell outfits! Ensure your customers are able to shop in a more intuitive way, getting ahead of the old-school competition. Allow your website visitors to pick clothes that fit one of the outfits generated based on their individual preferences and then customize it to fully match their unique style.

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Data Cleansing

Cleaning dirty data is one of the biggest problems of data-driven companies. We want to implement functionalities that would help our clients alleviate the problems caused by dirty data in order to enable data-driven decisions and advanced AI algorithms.

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Data Cleansing

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Data Enrichment

There are big volumes of data out there. However, it is not clear how to stitch it all together and make it useful. We want to help our clients enrich their customer data, combine various data sources and enable integrations with 3rd party tools from their marketing stack.

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Data Enrichment

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