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“Come up with a hypothesis, like, I think 70 % of my customers are abandoning cart and try to disprove that, and if you can't, you've found your problem.”
“What can happen by cutting costs at the wrong places is that you can lower the customer acquisition costs, but at the same time you will lower the customer lifetime value.”
Samuel Kellett Peter Jakus
Samuel Kellett
Lead Researcher, Exponea
Peter Jakus
Head of Exponea Academy, Exponea

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1

Balancing customer acquisition costs

Sam Kellett, Lead Researcher

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2

Optimizing acquisition campaigns

Peter Jakus, Head of Exponea Academy

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