G2crowd Comparison report

How Do Leading Marketing Automation Vendors Stack Up?

The world's leading business software review platform, G2 Crowd, published a comparison report of the TOP marketing automation providers. The ratings below are based on reviews from online professionals collected by G2 Crowd as of April 26, 2017 in the following areas:

  • Ease of setup and ease of administration
  • Quality support
  • Marketing automation capabilities
  • Reporting capabilities
  • ROI distribution
  • Additional 32 feature ratings

       The report showed that:

  • 50% of Adobe users achieved ROI from 7-12 months
  • 44% of Salesforce users integrated the tool between 1-3 months
  • Marketo has the best user, role and access management (8.7 out of 10)
  • Exponea dominates in performance and reliability (9.6 out of 10)

Despite the fact that all SaaS providers are leaders or high performers in marketing automation category, the report clearly displays one winner.

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Read the G2Crowd Report

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