Retention is KING!
Great. What now? Join us in London for the next step.

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DATE: 21. MARCH 2019 TIME: 1:00 PM - 7:00 PM LOCATION: LONDON  |  The Deck, National Theatre South Bank, SE1 9PX London, UK

Why attend

It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Learn how to focus on retention from our panel of e-commerce experts and executives. You’ll leave the event knowing real-world strategies that worked: stop throwing money at new customers and start increasing the value of the customers you have.

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Speakers

Lauren PercivalHead of Marketing, EGO shoes
Lauren joined Ego Shoes nine months ago as Head of Marketing. She has been a key contributor in the delivery of 78% YoY revenue growth for EGO through the use of data insights and a reactive approach to marketing. Lauren’s main focus is to understand the EGO customer in meticulous detail, allowing her to deliver a more positive CX, driving further growth through increased loyalty.
James WintleChief Digital & Technical Officer, Victoria Beckham
James is Chief Digital & Technical Officer for Victoria Beckham. An accomplished global Digital, eCommerce and Technology Director, James has 10 years experience across five core disciplines: Digital Marketing, eCommerce, Technology, IT and Retail. During his work at Victoria Beckham, James has focused on helping the company grow and improve through the use of innovative new technologies.
Nicola FoxHead of CRM, Missguided
Nicola is the Head of Customer Relationship Management at Missguided. She is a senior marketing and digital professional with far-reaching and extensive knowledge and skills acquired while working within the retail sector. Her main focus at Missguided has been to oversee the development of data-driven CRM from batch blast email.
Nicola CottrellHead of CRM, Sofology
Nicola is the Head of Customer Relationship Management at Sofology. She has worked in e-commerce for over 10 years, running CRM for companies such as the Everton Football Club, On the Beach, and Phones 4u. Nicola’s main focus at Sofology has been developing the customer journey, and helping customers feel at home on a sofa they love.
Bruno GorgulhoHead of Solutions, Exponea
Bruno is Head of Solutions at Exponea, where he builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms a technology into a solution for existing and new challenges.
Sam KellettHead of Content, Exponea
Sam is Head of Content at Exponea, where he focuses on planning the company’s content cycles, and supporting his team of writers to deliver relevant, value-driven articles on specialized marketing topics. His work has recently been centered on the math behind online retail’s key metrics, and actionable customer loyalty strategies.

Agenda

OPENING THE GATES Join us for an informal meet and greet before the event.
THE LOYALTY CHALLENGE: WHAT MAKES IT DIFFICULT? It isn’t just knowing what to do, it’s knowing how to do it. We’ll break down the challenges retailers face in applying retention marketing, and how to solve them.
Fireside Chat - EGO Shoes Fireside Chat from EGO shoes - campaigns and best practices.
Fireside Chat - Sofology Fireside Chat from Sofology - campaigns and best practices.
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HOW TO FOSTER CUSTOMER LOYALTY THROUGH OMNI‑CHANNEL COMMUNICATION
Fireside Chat - Victoria Beckham Fireside Chat from Victoria Beckham - campaigns and best practices.
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HOW TO CREATE A SUCCESSFUL, PERSONALIZED ON‑SITE EXPERIENCE
Fireside Chat - Missguided Fireside Chat from Missguided - campaigns and best practices.
PUTTING IT TOGETHER: WHERE TO START WITH YOUR COMPANY Now that you’ve heard from the experts who have done it, we’ll go over where to start when building your own retention marketing plan.
NETWORKING

Venue

DATE: 21. MARCH 2019
TIME: 1:00 PM - 7:00 PM
LOCATION: LONDON  |  The Deck, National Theatre
South Bank, SE1 9PX London, UK
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