Join the First London Event Revealing The Online Retail Success of Fast Growing Companies

DATE: 30. OCTOBER 2018 TIME: 1:00 PM - 5:00 PM LOCATION: LONDON  |  The Deck, National Theatre South Bank, SE1 9PX London, UK

Why attend

With 44% of UK fashion retailers facing financial ruin and only 20% remaining profitable, the time of being average just is not good enough. Experts from the e‑commerce industry will give deep insights into the obstacles that modern online retailers are facing and provide you with the custom solution deck that will aid in your journey for sustainable profitability.



Sabino PetruccelliHead of Digital Marketing, Arcadia Group
As Group Head of Digital Marketing for Arcadia Group, Sabino Petruccelli leads all of Arcadia’s digital marketing channels around the globe for all of their brands. Sabino started with Arcadia a year and a half ago, with over 15 years experience working with some of the largest digital agencies in the world, in both the UK and Australian markets. Major accounts Sabino has also worked on include McDonalds UK, Dell (AU/NZ), BUPA, Betway, as well as digital gaming leader, King Games.
Andy RobertsDirector of E-Commerce, eBuyer
With over 13 years of experience as the head of e‑commerce at Ebuyer, Andy collaborates with multiple partners and oversees every aspect of the company’s online business. He works to optimize the content strategy, business plan, development, promotional campaigns, online marketing, web design, web analytics, customer service and technologies. Andy’s insights and understanding of the modern customer and the online shopping experience has facilitated success further at Ebuyer.
Emma WarringtonHead of Digital, Forever Unique
Emma Warrington has held the position of Head of Digital for Forever Unique for a little over a year. Emma has worked in business for the past 15 years, managing e‑commerce departments, heading content teams, and overseeing projects.
Steven LedgerwoodChief Revenue Officer, Exponea
Steven brings over 15 years’ experience in marketing technology, leading both small and mid-sized SaaS companies around the world. As Chief Revenue Officer, Steven is responsible for all commercial aspects of the Exponea business, including ownership of revenue, growth and retention.
Hugh KimberRegional VP Sales, Exponea
With over 17 years in the digital marketing space, Hugh has a deep understanding of analytics, optimization and customer engagement. He holds a reputable track record in leading top performing groups, searching for solutions in challenging situations, policies and strategies to achieve positive results and consistent growth for online retailers in the UK.
Bruno GorgulhoHead of Solutions, Exponea
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day‑to‑day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms a technology into a solution for existing and new challenges.


13:00 - 14:00
OPENING THE GATES Start the event with an informal meet and greet.
14:00 - 14:35
WHAT DRIVES E‑COMMERCE SUCCESS? Breakdown of the E‑commerce Formula showing the difference between "winners" and "losers" & a short quiz on the retail formula to ensure all participants understand before we move forward.
14:35 - 14:45
EBUYER'S SUCCESS STORY eBuyer's story of working with the Formula, and the effect it had on their success.
14:45 - 15:00
15:00 - 15:50
IS ACQUIRING NEW CUSTOMERS COSTING YOU TOO MUCH? Actionable analyses for identifying Customer Acquisition Cost (CAC) issues & solutions for common problems found with Cost Per Visit and Conversion Rate.
15:50 - 16:00
FOREVER UNIQUE'S SUCCESS STORY Forever Unique's story of working with the Formula, and the effect it had on their success.
16:00 - 16:15
16:15 - 17:05
IS YOUR CUSTOMER LIFETIME VALUE AS HIGH IT CAN BE? Solutions for common problems found with Average Order Value, Frequency, and Gross Margin & Exponea will walk through the process of finding Customer Lifetime Value for an example company.
17:05 - 17:15
ARCADIA GROUP'S SUCCESS STORY Arcadia Group's story of working with the Formula, and the effect it had on their success.


DATE: 30. OCTOBER 2018
TIME: 1:00 PM - 7:00 PM
LOCATION: LONDON  |  The Deck, National Theatre
South Bank, SE1 9PX London, UK
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