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Samuel Kellett Nov 21, 2018 9 min read

Top 5 e-commerce inventory management techniques (+ 2 better ones)

Every retail company, large or small, should have some form of invento...
Samuel Kellett Nov 05, 2018 6 min read

Analyses and solutions for customer acquisition cost and lifetime value

“With 44% of UK fashion retailers facing financial ruin and only 20% r...
Samuel Kellett Oct 17, 2018 5 min read

CAC vs CPA: How to cut marketing costs when acquiring customers

Despite what many marketers believe, Cost Per Acquisition (CPA) is not...
Samuel Kellett Oct 12, 2018 5 min read

Retail math: The most important formula in online retail

As a decision maker at an e-commerce company, there’s all sorts of ret...
Zameer Razack Sep 28, 2018 8 min read

How to enhance customer journey and deliver a high-quality customer experience in e-commerce

What is the Customer Experience? Customer experience is defined as the...
Samuel Kellett Sep 20, 2018 9 min read

What is customer lifecycle marketing / management (CLM)?

  If you Google “Customer Lifecycle Marketing” or “Customer Lifec...
Samuel Kellett Sep 11, 2018 8 min read

Customer segmentation: Options marketers should know in 2020

If you’re not practicing customer segmentation in 2020, your business ...
Samuel Kellett Aug 30, 2018 8 min read

E-Commerce conversion optimization in 2020 – A complete guide

  There are numerous ways to optimize your e-commerce conversions...
Zameer Razack Jul 20, 2018 6 min read

Enhancing loyalty schemes by gamifying their purchasing activities using Exponea

Appealing to Your Customer’s Loyalty One of our Fashion e-commerce cli...
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