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How Exponea Protects Your Data

A Comprehensive Overview of Exponea Security Features

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How does SmartSecure protect my company?

Mar 28, 2021 Carl Bleich 3 min read

Author’s note: You’ve done all of your research, spent hours going through different options, seen an amazing demo, and are finally ready to purchase your customer data platform. But one last step looms…final approval. Make sure that you are armed with information you need to prove that your CDP is safe and secure. This is the ninth article in Exponea’s series “Don’t panic: A marketer’s guide to customer data security”. This series will help educate marketers on why security is so important right now and give them the proper tools to help ease the nerves of risk-averse colleagues who may not fully understand the benefits of a CDP.

A data breach is something that your company wants to avoid at all costs.

Data breaches have serious consequences and their effects can linger long after the incident. They can also be a huge financial burden to companies.

In fact, a data breach on average costs affected companies £3.5 million when all is said and done.

Exponea understands the value of data privacy and security and has created a solution that will ease the nerves of any stakeholder with a vested interest in those important topics. 

Exponea’s SmartSecure

Let’s be sure to start here: Exponea’s Customer Data and Experience Platform is secure on its own.

Exponea was the world’s first GDPR certified SaaS company and has made a commitment to security that few other SaaS companies have. Our goal is to be transparent in how we protect our clients’ data and this has resulted in security and privacy being held to the highest priority in day-to-day business functions.

Exponea’s commitment to security can be seen through our security certifications that we currently hold.

That said, the CDXP is a very powerful tool. With great power, comes great responsibility. Large datasets and complicated data structures can be put at risk if they are not used as they are supposed to be.  

SmartSecure is a monthly security assessment of your account that searches for common vulnerabilities and bad application usage practices. Once per month, a report that details the aforementioned things is sent to key stakeholders at your company to help mold future best practices when using Exponea. 

The report also includes recommendations on how to improve and mitigate risks or incidents. 

“SmartSecure will provide you reassurance that your customer data is being managed the right way for your particular company’s needs,” said Lenka Gondova, Data Protection Officer for Exponea. “This offering was created to provide the comfort that your project is functioning as it should be and benefiting from our experience and best privacy practices.”

SmartSecure will help you mitigate dangerous risks such as data leakage or loss and help completely avoid bad data practices and poor data management. 

The increased layer of security of collected customer data will result in an even further elevated level of trust between your customers and your business and will lead to enhanced customer loyalty. 

Specifically, the monthly compliance report will cover: 

  • Authorization settings
  • Logs of activity where personally identifiable information was accessed
  • Suspicious logins
  • Usage of GDPR features 
  • Suggested usage of other features

Remember that £3.5 million average data breach fine? SmartSecure will help your business steer clear of GDPR and other issues with compliance. 

Who is SmartSecure for? 

Any current Exponea user or future user can benefit from SmartSecure. But which individuals at these companies would actually benefit?

  • Your company’s leadership. When you aren’t using Exponea every day, you are less familiar with how the CDXP works. SmartSecure is an excellent security blanket (pun intended) for company leaders so they can be confident in those who use Exponea inside their company and be reassured that the platform is being used as intended. 
  • DPOs, CISOs, and other security operations team members. If you ask these folks if they would like a second set of eyes to help monitor activity, most would say yes without hesitation. SmartSecure will help save these employees time and help to prevent problems in the future by mitigating common risks. 
  • Marketers. SmartSecure will introduce guidelines and best practices to avoid bad usage and potential incidents for the marketers at your company who use Exponea every day.

SmartSecure checks data, projects, and campaigns to ensure compliance. Data checks include private data, data structure, and data exports while project monitoring includes access management and account management. Campaign checks will help ensure General Data Protection Regulation (GDPR) consent. 

Stay secure with Exponea

If you’re ready to compile your company’s siloed customer data into a single solution that will facilitate marketing campaigns that will generate revenue, look no further. 

Watch our short demo video to see how you can turn customer data into marketing magic with the Customer Data and Experience Platform securely and safely. If you’re interested in learning more about data privacy and security, Exponea Academy’s Privacy Fundamentals course is the deep dive you need to master the topic and become an expert. 


How Exponea Protects Your Data

A Comprehensive Overview of Exponea Security Features

meet the author
Carl Bleich
Content Marketing Manager
Carl works with Exponea experts to produce valuable, customer-centric content. A trusted expert with over 15 years of experience, Carl loves exploring unique ways to turn problems into solutions in the martech space.  

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