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Insights Zameer Razack Sep 07, 2018 9 min read

How to Repair Your Email Sender Reputation

Executive Summary Good Practice Email Marketing Email service providers, such as Gmail, Outlook, or Yahoo Mail...
Insights Samuel Kellett Sep 04, 2018 8 min read

Single Customer View (SCV) Overview for 2019

  Single Customer View (SCV) is a term that has been bandied about in marketing circles for over a decade...
Insights Samuel Kellett Aug 30, 2018 8 min read

E-Commerce Conversion Optimization in 2019 – A Complete Guide

  There are numerous ways to optimize your e-commerce conversions. The problem is, many companies today (...
Insights Luna Shirley Aug 23, 2018 5 min read

How Values-Based Leadership Influenced Our Growth

Before I came to Exponea, I always thought of company values as nothing more than a branding tool. Exponea cha...
Case Studies Luna Shirley Aug 17, 2018 6 min read

Experience Spotlight: Zalando, Europe’s Top Fashion Retailer

Experience Spotlight is a new series where we rate leading online retailers on their customer experience. In t...
Insights Zameer Razack Aug 09, 2018 5 min read

Reducing Your Advertising Spend by Predicting the Click-Through Rate

Predictive Analysis Exponea’s Machine Learning capabilities can be used to make predictions on the click...
Insights Luna Shirley Aug 01, 2018 3 min read

When Personalization Gets Too Personal?

1 on 1 personalized communication with your customers is hailed as the holy grail of e-commerce marketing and ...
Insights Luna Shirley Jul 20, 2018 2 min read

Why Is Unifying Your Marketing Automation Important?

Personalization in such a way that you can custom tailor each individual customer’s experience so that the jou...
Case Studies Zameer Razack Jul 20, 2018 6 min read

Enhancing Loyalty Schemes by Gamifying Their Purchasing Activities Using Exponea

Appealing to Your Customer’s Loyalty One of our Fashion e-commerce clients started a Customer Loyalty Program ...

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