Insights Samuel Kellett Oct 17, 2018 5 min read
CAC vs CPA: How to Cut Marketing Costs When Acquiring Customers
Despite what many marketers believe, Cost Per Acquisition (CPA) is not the same thing as Customer Acquisition ...
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Insights Samuel Kellett Oct 12, 2018 5 min read
Retail Math: The Most Important Formula in Online Retail
As a decision maker at an e-commerce company, there’s all sorts of retail math formulas you have to do to make...
Insights Zameer Razack Sep 28, 2018 8 min read
How to Enhance Customer Journey and Deliver a High-Quality Customer Experience in E-Commerce
What is the Customer Experience? Customer experience is defined as the customers’ perceptions of their r...
Insights Samuel Kellett Sep 20, 2018 9 min read
Customer Lifecycle Management (CLM): Why it Matters More Now Than Ever Before
If you Google “Customer Lifecycle Marketing” or “Customer Lifecycle Management,” you’ll come up with a ...
Insights Samuel Kellett Sep 11, 2018 8 min read
Customer Segmentation: Options Marketers Should Know in 2019
If you’re not practicing customer segmentation in 2019, your business is in trouble. Today’s consumers expect ...
Insights Zameer Razack Sep 07, 2018 9 min read
How to Repair Your Email Sender Reputation
Executive Summary Good Practice Email Marketing Email service providers, such as Gmail, Outlook, or Yahoo Mail...
Insights Samuel Kellett Sep 04, 2018 8 min read
Single Customer View (SCV) Overview for 2019
Single Customer View (SCV) is a term that has been bandied about in marketing circles for over a decade...
Insights Samuel Kellett Aug 30, 2018 8 min read
E-Commerce Conversion Optimization in 2019 – A Complete Guide
There are numerous ways to optimize your e-commerce conversions. The problem is, many companies today (...
Insights Luna Shirley Aug 23, 2018 5 min read
How Values-Based Leadership Influenced Our Growth
Before I came to Exponea, I always thought of company values as nothing more than a branding tool. Exponea cha...
