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Insights Samuel Kellett Oct 17, 2018 5 min read

CAC vs CPA: How to Cut Marketing Costs When Acquiring Customers

Despite what many marketers believe, Cost Per Acquisition (CPA) is not the same thing as Customer Acquisition ...
Insights Samuel Kellett Oct 12, 2018 5 min read

Retail Math: The Most Important Formula in Online Retail

As a decision maker at an e-commerce company, there’s all sorts of retail math formulas you have to do to make...
Insights Zameer Razack Sep 28, 2018 8 min read

How to Enhance Customer Journey and Deliver a High-Quality Customer Experience in E-Commerce

What is the Customer Experience? Customer experience is defined as the customers’ perceptions of their r...
Insights Samuel Kellett Sep 20, 2018 9 min read

Customer Lifecycle Management (CLM): Why it Matters More Now Than Ever Before

  If you Google “Customer Lifecycle Marketing” or “Customer Lifecycle Management,” you’ll come up with a ...
Insights Samuel Kellett Sep 11, 2018 8 min read

Customer Segmentation: Options Marketers Should Know in 2019

If you’re not practicing customer segmentation in 2019, your business is in trouble. Today’s consumers expect ...
Insights Zameer Razack Sep 07, 2018 9 min read

How to Repair Your Email Sender Reputation

Executive Summary Good Practice Email Marketing Email service providers, such as Gmail, Outlook, or Yahoo Mail...
Insights Samuel Kellett Sep 04, 2018 8 min read

Single Customer View (SCV) Overview for 2019

  Single Customer View (SCV) is a term that has been bandied about in marketing circles for over a decade...
Insights Samuel Kellett Aug 30, 2018 8 min read

E-Commerce Conversion Optimization in 2019 – A Complete Guide

  There are numerous ways to optimize your e-commerce conversions. The problem is, many companies today (...
Insights Luna Shirley Aug 23, 2018 5 min read

How Values-Based Leadership Influenced Our Growth

Before I came to Exponea, I always thought of company values as nothing more than a branding tool. Exponea cha...