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Insights Samuel Kellett Sep 20, 2018 9 min read

Customer Lifecycle Management (CLM): Why it Matters More Now Than Ever Before

Table of Contents: What is Customer Lifecycle Marketing? Why is Customer Lifecycle Marketing Important? Expone...
Insights Samuel Kellett Sep 11, 2018 9 min read

Customer Segmentation: Options Marketers Should Know in 2019

Editor’s Note: this article was originally published in 2018. It has been updated with relevant information fo...
Insights Zameer Razack Sep 07, 2018 9 min read

How to Repair Your Email Sender Reputation

Executive Summary Good Practice Email Marketing Email service providers, such as Gmail, Outlook, or Yahoo Mail...
Insights Samuel Kellett Sep 04, 2018 8 min read

Single Customer View (SCV) Overview for 2019

Editor’s Note: this article was originally published in 2018. It has been updated with relevant information fo...
Insights Samuel Kellett Aug 30, 2018 8 min read

E-Commerce Conversion Optimization in 2019 – A Complete Guide

Editor’s Note: this article was originally published in 2018. It has been updated with relevant information fo...
Insights Luna Shirley Aug 23, 2018 5 min read

How Values-Based Leadership Influenced Our Growth

Before I came to Exponea, I always thought of company values as nothing more than a branding tool. Exponea cha...
Insights Samuel Kellett Aug 21, 2018 6 min read

The Importance of Customer Lifetime Value (CLV) in Marketing in 2019

Editor’s Note: this article was originally published in 2018. It has been updated with relevant information fo...
Case Studies Luna Shirley Aug 17, 2018 6 min read

Experience Spotlight: Zalando, Europe’s Top Fashion Retailer

Experience Spotlight is a new series where we rate leading online retailers on their customer experience. In t...
Insights Zameer Razack Aug 09, 2018 5 min read

Reducing Your Advertising Spend by Predicting the Click-Through Rate

Predictive Analysis Exponea’s Machine Learning capabilities can be used to make predictions on the click...