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Insights Gavin Sherry Mar 17, 2020 8 min read

Email A/B testing – The quickest method to increasing your email performance and revenue

You’ve got a great idea for an email campaign. You’re sure the content is perfect, the product is irresistible...
Insights Samuel Kellett Mar 06, 2020 12 min read

What’s customer lifetime value – All you need to know (The ultimate 2020 guide)

  The importance of Customer Lifetime Value (also called CLV, CLTV, LCV, or LTV marketing) has been under...
Case Studies Jordan Torpy Mar 04, 2020 5 min read

baby-walz uses Exponea to deliver incredible customer experiences

Exponea’s Customer Data and Experience Platform (CDXP) help BabyWalz deliver a world-class customer experience...
Insights Robert Heger Mar 01, 2020 13 min read

Customer data management: How to gather customer data correctly

We’re experiencing neck-and-neck competition in the current state of the digital marketing world. 2020 brings ...
Insights Milana Jovic Feb 19, 2020 7 min read

How to create and execute a successful email marketing campaign in 2020

According to Ray Tomlinson, the man who invented electronic mail, it’s very likely that this was the very firs...
Insights Jordan Torpy Feb 02, 2020 16 min read

What’s a customer data platform? The definitive guide to CDPs (2020)

Everything You Wanted to Know About Customer Data Platforms You’ve heard the buzz. You’ve heard the letters CD...
Insights Jordan Torpy Jan 23, 2020 5 min read

What are contextual bandits? Is A/B testing dead?

E-commerce shops live or die by the customer experience. If they can optimize their sites for their customers,...
Insights Vern Tremble Jan 22, 2020 2 min read

Exponea appoints Scott McNabb as SVP and General Manager of the Americas

Exponea, the global market-leading Customer Data Platform (CDP) for online retail has announced its appointmen...
Insights Jordan Torpy Jan 17, 2020 4 min read

Tackle CCPA with Exponea

CCPA presents new challenges to businesses, but Exponea’s CDXP is perfectly suited to handling them. There has...

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