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Insights Samuel Kellett Aug 21, 2018 6 min read

The Importance of Customer Lifetime Value (CLV) in Marketing in 2019

Editor’s Note: this article was originally published in 2018. It has been updated with relevant information fo...
Case Studies Luna Shirley Aug 17, 2018 6 min read

Experience Spotlight: Zalando, Europe’s Top Fashion Retailer

Experience Spotlight is a new series where we rate leading online retailers on their customer experience. In t...
Insights Zameer Razack Aug 09, 2018 5 min read

Reducing Your Advertising Spend by Predicting the Click-Through Rate

Predictive Analysis Exponea’s Machine Learning capabilities can be used to make predictions on the click...
Insights Luna Shirley Aug 01, 2018 3 min read

When Personalization Gets Too Personal?

1 on 1 personalized communication with your customers is hailed as the holy grail of e-commerce marketing and ...
Product Jozo Kovac Jul 23, 2018 2 min read

Exponea Product Roadmap Q3 2018

Within the Q3 2018, Exponea Experience Cloud enters the next stage of its evolution by taking on several new, ...
Product Jozo Kovac Jul 23, 2018 3 min read

Roadmap Retrospective: Q1 & Q2 2018

The time flies and for us at Exponea, it feels almost supersonic with the sheer amount of development we manag...
Insights Luna Shirley Jul 20, 2018 2 min read

Why Is Unifying Your Marketing Automation Important?

Personalization in such a way that you can custom tailor each individual customer’s experience so that the jou...
Case Studies Zameer Razack Jul 20, 2018 6 min read

Enhancing Loyalty Schemes by Gamifying Their Purchasing Activities Using Exponea

Appealing to Your Customer’s Loyalty One of our Fashion e-commerce clients started a Customer Loyalty Program ...
Case Studies Zameer Razack Jul 16, 2018 3 min read

Using Exponea for Customer Acquisition Targeting Automation

Why does it matter? One of our clients runs an online store selling mobile phone contracts for the German mark...