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Product Maros Gardon Nov 21, 2018 2 min read

Q4 Product Roadmap

The preceding quarters of 2018 were strongly focused on innovation, bringing about new features and capabiliti...
Insights Samuel Kellett Nov 21, 2018 9 min read

Top 5 E-Commerce Inventory Management Techniques (+ 2 Better Ones)

Every retail company, large or small, should have some form of inventory management. Understanding your invent...
Insights Zameer Razack Nov 15, 2018 6 min read

How to Prove the Value of Your Influencer Marketing Campaigns

Influencer Marketing helps you tap into an existing community of engaged followers on Social Media. This form ...
Insights Zameer Razack Nov 09, 2018 6 min read

Customer Flow: Keeping Your Customers on Track Toward Their Purchase

How does the customer’s flow relate to the ideal customer experience? In E-commerce, when we think of fl...
Insights Samuel Kellett Nov 05, 2018 6 min read

Analyses and Solutions for Customer Acquisition Cost and Lifetime Value

“With 44% of UK fashion retailers facing financial ruin and only 20% remaining profitable, the time of being a...
Insights Samuel Kellett Oct 28, 2018 5 min read

Customer Value Maximization: How to Increase Customer Lifetime Value, Step-by-Step

end-article This is the third article in our Retail Math series, continuing our journey toward profit maximiza...
Insights Samuel Kellett Oct 17, 2018 6 min read

CAC vs CPA: How to Cut Marketing Costs When Acquiring Customers

Despite what many marketers believe, Cost Per Acquisition (CPA) is not the same thing as Customer Acquisition ...
Insights Samuel Kellett Oct 12, 2018 6 min read

Retail Math: The Most Important Formula in Online Retail

As a decision maker at an e-commerce company, there’s all sorts of retail math formulas you have to do to make...
Insights Zameer Razack Sep 28, 2018 8 min read

How to Deliver a High-Quality Customer Experience

What is the Customer Experience? Customer experience is defined as the customers’ perceptions of their r...