en DE RU
Request Demo
Bloomreach Acquires Exponea. Learn more

How Exponea Protects Your Data

Your data is one of your most valuable assets. And Exponea is committed to keeping it secure.

Listen this article on:

How to achieve customer data security & CCPA compliance in Exponea

Oct 20, 2020 Annabel Pemberton 5 min read

Exponea prides itself on having a full suite of security tools and new addition has recently joined our team. 

Two years ago, the General Data Protection Regulation (GDPR) came into existence. For many, other than sending out emails to let customers know about the regulation, nothing really changed.  Two years later, we are beginning to see how the law will respond and issue fines in response to non-compliance.

In mid-August, CCPA regulations received final approval and took immediate effect. This affects any company that targets residents of California. Whether it will follow the same trajectory as the GDPR will soon be seen. However, GDPR has shown us that being aware of the risk and how your data is being handled in your organization is less expensive than trying to weather the storm if a breach occurs.

Data protection also coexists with security, with both having the aim of keeping data safe. With more employees using devices from home, cybersecurity threats are on the rise, with a 400% increase in cyber attacks every day since the COVID-19 pandemic started.

Why should you care? 

With names of various data protection regulations being overused, it is hard to distinguish what is truly important for your organization. For us, there are four main reasons it is important to take data protection seriously:

1. Bad security alarms customers and security is a customer priority 

If there is one thing that has changed during the last few months, it is the use of video conferencing becoming a norm for communication. However, this change also was tied to customer concerns around the security of video conferencing platform Zoom. We only need to look at the amount of discussion around Zoom in April 2020 to see this. Therefore, despite GDPR’s initial slow takeoff, it has been shown that security and privacy are reasons for a consumer to change the tool they are using. 

2. Solving a security breach rather than taking preventative measures is more expensive and wastes time. 

Prevention is always better than a cure. 

This applies also to security and GDPR/CCPA, and can be shown with how resource-intensive data leaks can become if they are poorly managed. Taking care of a breach after it happens has been shown to cost 1.2 million in damages. August 2020 reported 36.6 million records breached, making it the third-highest month for data breaches. It is therefore imperative that your organization is prepared to protect your assets and time later down the line. 

3. A breach is not cheap… 

Even if you believe it would be better to wait for the storm and try to pay your way out, as fine sizes increase, this would not be an optimal strategy. 

So how expensive is expensive? 

According to IBM, the average cost of a data breach in the US is 8.2 million dollars, which is the highest total average cost of any country. This includes the labor-intensive cost that goes behind resolving the incident, with it taking globally 279 days on average to identify and contain a breach.

ibm - cost of data breach

Source: IBM

4. Many companies are now facing breaches 

More than ever, companies are facing vulnerabilities in their system and witnessing vulnerabilities being utilized. This heightened occurrence has also been in parallel with the introduction of privacy regulations, which pose extra scrutiny on these companies.

This also isn’t just about GDPR fines. In May 2020 alone, there were 8.8 billion data records breached.

The risks in not addressing security 

In addition to the reasons above, failing to address security can also lead to a loss in customer trust and reputational damage. 

However, this is only a risk if you are not secure or complaint with data protection regulations. 

So what does it mean to be secure and CCPA compliant?

While security relates to the technicalities and regulations relate to the legalities, both requirements seek to ensure the correct handling and usage of data. Therefore ensuring you can manage your data appropriately can ensure sufficient security and compliance. 

For example, making sure only authorized members of your team are accessing your assets mitigates the risk of any suspicious or unwanted people getting access. 

But being secure and compliant is expensive, time consuming and will restrict my creativity, right? 

This is one of the common pitfalls many companies fall into – seeing compliance and security in a dichotomous way. This fails to appreciate that they are both on a sliding scale determined by your organization. Of course, you need to meet some requirements in order to be compliant, but this doesn’t necessarily mean the work needs to be time consuming, costly or impersonal. 

This is exactly the assumption we break down in our Exponea GDPR Academy, where you can learn about data protection and how to appropriately use Exponea in correlation with it. 

To help you get on the right track we have also created a dedicated Security and Privacy package. SmartSafe is a package of services designed to acquaint your team to Exponea’s Security and data protection features. With SmartSafe you could:

  • gain confidence on exactly how you are using your project 
  • reassure your Security and Data Protection team 
  • flex with changing regulations
  • be prepared for outsider observation and audit 
  • turn fear to flexibility

One element of the package is a monthly Security and Compliance report.

These reports are a monthly review of your project, ensuring the current project circumstances are still appropriate.  

While Exponea has a suite of security features, how well these tools protect you depend on your usage in the project. We have created a service to maintain your control over your data, while giving you the reassurance that it is protected as we envisaged it to be. 

The report is designed to continue to assess the security of your Exponea project, helping you to keep pace with the current data protection guidelines, security vulnerabilities and bad usage patterns. The report also gives explanations of the suggested solution and improvements to mitigate the risk, so you can be sure you know what to do to avoid harm. 

The monthly report covers elements such as: 

  • Authorization settings
  • Logs of activity of accessing PII 
  • Activity of users in the instance
  • Usage of data protection features 

Following the recommendations in the report is one way to help achieve compliance and security for your Exponea project, but it’s not the only way to get help.

You can see a full overview of all of Exponea’s security features in our dedicated e-book, Exponea Security Features. This e-book takes a comprehensive look at how Exponea keeps your data secure, but uses easy-to-understand terms to do so.

What Should You Read Next? Author's Hand-Picked Recommendation:

How Exponea Protects Your Data

Your data is one of your most valuable assets. And Exponea is committed to keeping it secure.

meet the author
Annabel Pemberton
Deputy DPO
Annabel Pemberton is one of Exponea’s security experts. With her passion for consumer rights and privacy, a Law degree, and experience helping e-commerce companies become GDPR/CCPA compliant, Annabel knows how to turn security and data protection into business opportunities.

Watch Exponea demo video!
Explore the Customer Data & Experience Platform B2C Leaders Love to Use

MISSGUIDED Victoria Beckham Desigual
ebuyer River Island

We rely on cookies

to optimize our communication and to enhance your customer experience. By clicking on the Accept and Close button, you agree to the collection of cookies. You can also adjust your preferences by clicking on Manage Preferences. For more information please see our Privacy policy.

Manage cookies
Accept & close

Cookies preferences

Accept & close
We use cookies to optimize our communication and to enhance your customer experience. We also share information about how you use our website with our third parties including social plugins and analytics. You consent to our use of cookies if you continue to browse our website. You can opt out of our cookie use on the Do not Sell my Personal Information page. For more information please see our Privacy Policy.