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Insights Divya Mulanjur Jul 30, 2020 4 min read

Start the customer journey right with an automated welcome email series

By sending a welcome email to a new lead or subscriber, you’re creatin...
Insights Peter Mucka Jul 27, 2020 23 min read

Consumer behavior: Practical application of marketing psychology in e-commerce (The ultimate guide)

Good marketing is often about using skills associated with the right s...
Insights Matej Cambal Jul 13, 2020 21 min read

Email marketing analytics deep dive: Metrics, goals, KPIs & reports for 2020

Email performance can be measured in many ways. Look at any email mark...
Insights Chris Williams Jun 26, 2020 4 min read

9 steps to transform the customer experience and challenge the status quo in Telco

It’s a great time to be a challenger. Research shows that, for many pe...
Insights, New Normal Jordan Torpy Jun 13, 2020 3 min read

Four takeaways from Internet Retailing’s webinar on the New Normal Fundamentals

COVID-19 continues to have a massive impact on retailers around the wo...
Insights Jordan Torpy Jun 13, 2020 3 min read

Why you need email list validation – Exponea & Mailgun [Webinar recap]

Mailgun and Exponea cohosted a great webinar on the importance of emai...
Insights, New Normal Jordan Torpy Jun 12, 2020 4 min read

Ecommerce leaders roundtable [Webinar recap]

While the coronavirus epidemic is still an ongoing threat, many busine...
Insights, New Normal Elle Kross Jun 09, 2020 3 min read

4 empathetic coronavirus marketing tactics that put the customer first

This article was created in cooperation with our partner, Movable Ink....
Insights, New Normal Jordan Torpy Jun 01, 2020 2 min read

How should you approach analytics in a post-lockdown world? [Video Interview]

The coronavirus-lockdown period is either coming to an end or already ...
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