Exponea tag manager

Robert CaplaProduct

A tag is basically any HTML or Javascript code that you need to inject into your website in order to track user interactions or integrate with external tools. Using Javascript, Exponea tags were already powerful … Read More

Design – Test – Evaluate

Robert CaplaProduct

Executing automated campaigns in Exponea is both powerful and complex. That is a good thing, given you know exactly what you are doing.  But, do you?

Getting smarter vouchers with Exponea

Robert CaplaProduct

Discount vouchers (or coupons, if you prefer) are a simple, yet very powerful tool when it comes to customer activation or acquisition. We all love discounts, even more when they’re direct and personal. Marketers on … Read More