It’s almost time for the most important shopping time of the year: Black Friday. And with this guide, you’ll be prepared to make the most of it.


What will you learn?

Learn how to not just make it through Black Friday weekend, but how to thrive, long-term. This guide will help you set up your site and your campaigns to make the most of your marketing efforts.

Take the actionable steps detailed here, and you’ll achieve a more profitable Black Friday 2018. We’ve put together our favorite e-commerce tactics and campaigns for maximizing profit; both for Black Friday weekend, and for the future.

Black Friday Marketing Ideas 2018

What are some of the highlights?

  • 5 high‑performing ideas for e‑commerce marketing
  • 5 actionable analyses for e‑commerce sites
  • 4 technological tactics for increasing customer value
  • 3 communication tactics to improve customer retention

Our research & content expert, Sam

Sam's marketing career started in Los Angeles back in 2012, and his interest in creating interesting content for complex topics has persisted. His mission at Exponea is to be an advocate of e‑commerce solutions: writing guides and articles with data from Exponea’s work with e‑commerce clients, as well as from consumer surveys, studies, and reports.

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These tips are also used by Missguided

Watch a 3 minute video with our client. Download the Online Retail Field Guide & discover how they use a set of personalization tactics from Exponea

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